

Celebrating their sixth year in business, Magnet Consulting decided it was time to embark on a rebrand to make sure their identity would serve them, and their clients, well into the future. They hired WURCK to redesign their entire visual identity - including the logo - so that it more closely matched the level of casual, yet experienced professionalism they bring to their industry. One of their business values is "bucking the status quo". Can you tell? There were extensive brand workshops and exercises leading up to the final logo and identity system.