PRO \ FOUND - BRAND, Strategy & Content

Magnet Consulting needed a way to showcase their expertise and their unique business personality so that potential clients could experience a bit of what makes them different before they took the step of requesting a proposal or hiring them. At the same time, they needed an inbound lead generation strategy, a way to nurture their existing prospect database and a way to grow their opt-in list. They decided on a quarterly online workshop series and hired WURCK to name the series, design the logo, author all of the series content and promote every episode in both digital and traditional media (press releases, blog posts, email promotion, online ads and more). SERVICES: Design, Copywriting, Strategy, Media Planning, PR, Advertising