THE LOVED MOMMA COMPANY - BRAND & IDENTITY

The Love Momma Company is a professional postpartum doula service in Leelanau County, Michigan. The business turned to WURCK to create a brand identity that was distinctly different than other doula services. Traditionally, doula brands tend to be very holistic and organic with their identities, which, The Loved Momma company felt only appealed to a certain demographic and their particular birthing and parenting styles. The Loved Momma Company wanted a brand that appealed to a wider audience of families by presenting itself in a professional yet soothing, upscale way. All moms and their babies are worthy of and often times, in need of, a postpartum doula - regardless of their birth story or parenting style. The Loved Momma Company brand and identity were created to reflect that belief. SERVICES: brand identity & logo design